Newest kid craze: Silly bandz... cute silicone die molded bands in endless shapes worn as bracelets on kids everywhere. They've even made a music video about it!
At $5 for a pack of 24, creator Robert Croak says business has grown ten times in the last six months. The original animal bands were used as office supplies. The Japanese creators have been recognized with national design awards and the bands were being sold in limited quantities at the Museum of Modern Art Store. Following its predecessors of Beanie Babies and Pokemon cards, Silly Bandz has been transformed by Croak into this year's must have collectible accessory item for kids.
